Magento gives your ecommerce platform the creative control it needs in order to heighten your user experience while increasing conversions for your business.
WordPress lets you integrate your website and blog into one cohesive digital platform for all of your visitors to access your products, services, or industry insights.
At Wishtree, web development is a holistic process. Our websites don’t only look great, they also perform. From the start, we consider your content strategy, information architecture, user-pathways and how to market your site to your audience.
Digital Audit
If you have an existing website, we want to understand what works and what doesn’t. We set up tracking software on your website and review the data to come up with improvements to implement within the strategy for your next website
Business Analysis
We analyze your sales process and identify areas for customer growth and leverage these insights into calls-to-action and user-pathways. Our understanding of your business helps us build a website that supports online growth.
Information Architecture & User-Experience
Every website needs a foundation. Our IA and UX teams provide the blueprint for your online business. We optimize your site structure, content and flow to make your website intuitive and easy to use. Website planning directly informs website design.
Digital Strategy & Interface Design
Our Digital Strategy phase dictates the messaging and content of your website, providing a creative framework that is conveyed throughout the interface design. Our websites are designed to be compelling and creative, setting the tone for your brand image.
Front-End Coding
We utilize cutting-edge, front-edge coding standards to ensure your website works quickly, reliably and across every platform. Our coding is compatible with mobile and tablet devices, and is optimized for search engine results.
Back-End CMS Development
Our back-end coding and Content Management System (CMS) development make managing and updating your site simple. We build on trustworthy platforms that keep data secure for both you and your customers.
Quality Assurance
Before we take your website live, we put our coding to the test with an iterative quality assurance process, covering potential exploits, workload balancing, and compatibility. Testing your website insures quality by finding and fixing bugs before the site goes live.
Future Optimization & Marketing
After your website has launched, our online marketing team will execute a long-term strategy that will bring you qualified customers, grow lifetime customer loyalty, and insure a high return on investment by diligently monitoring available metrics.
Why Most Websites Fail
To create a successful website, you first need to understand a few fundamental things about your target audience and your sales strategy: What is your typical visitor looking for? Who is and is not your ideal customer? What is the potential value of each customer, in both the short and long term?
The answers to these questions and many more will affect the design, content, and structure of your website. Too many times, these questions aren’t asked or the wrong inferences are made from incomplete information or the reliance on assumptions. Here are some of the most common reasons why websites fail to achieve business objectives:
Lack of trust building elements
If website visitors don’t trust you as a reputable company then they will most likely not do business with you. A few examples of trust building elements include professional-looking design, usage of original photography, and 3rd party validation such as off-site reviews. Our interface designers and online marketers have conducted multiple tests to find out what works and what doesn’t when it comes to trust building elements.
Message mismatching
This is when the messaging on your website doesn’t match up with the expectations set by your advertising or does not fulfill the needs of your potential customers. This can result in high bounce rates and a low ROI for a website that is otherwise well designed. That is why we analyze your customer base and to better understand their needs to craft the appropriate messaging online sales strategy for your website.
Website development shortcomings
Too many times, front-end coders and back-end developers take shortcuts. Those who suffer are your website visitors and your business. Things like slow page load time, incompatibility with specific web browsers or mobile devices, and broken pages lead to potential customers leaving your website. That is why we have strict development standards that make our websites compatible, fast, and ready for search engine optimization.
Does your website fall into any of the above categories? Contact us today to stop losing business online.
